What data does Attry capture?

Learn the exact fields Attry adds to your forms so you can understand which channels and content drive high quality leads.

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Channel fields

Attry reads UTM parameters and the referrer to determine the marketing channel for each visitor. We store the result in a set of fields you can post to your CRM: channel, channel_drilldown_1, channel_drilldown_2, channel_drilldown_3 and channel_drilldown_4.

How drilldowns work

Channel - Top level like Paid Search, Organic Search, Paid Social, Organic Social, Referral, Email, Display, Affiliates, Direct, Other Campaigns.
Channel Drilldown 1 - Next level of detail like source or network.
Channel Drilldown 2 - Additional detail like campaign or domain.
Channel Drilldown 3 - Finer detail like keyword or ad group when available.
Channel Drilldown 4 - Finest detail like ad content when available.

Paid Search

Channel Drilldown 1 = utm_source, Channel Drilldown 2 = utm_campaign, Channel Drilldown 3 = utm_term, Channel Drilldown 4 = utm_content.

Paid Social

Channel Drilldown 1 = utm_source, Channel Drilldown 2 = utm_campaign, Channel Drilldown 3 = utm_term, Channel Drilldown 4 = utm_content.

Organic Search

Channel Drilldown 1 = search engine name, Channel Drilldown 2 = engine domain, Channel Drilldown 3 = search query when provided by the engine.

Organic Social

Channel Drilldown 1 = social network name, Channel Drilldown 2 = referring domain when available.

Referral

Channel Drilldown 1 = referrer domain, Channel Drilldown 2 = full referrer URL.

Email, Display, Affiliates, Other Campaigns

Channel Drilldown 1 = utm_source, Channel Drilldown 2 = utm_campaign, Channel Drilldown 3 = utm_term, Channel Drilldown 4 = utm_content.

Direct

No drilldowns for direct traffic.

Landing page fields

In addition to channel information, Attry records what content brought the visitor to your site. We capture two fields: landingpage and landingpagegroup.

What we store

landingpage is the first page path a visitor saw on your site, for example /blog/capture-utm-parameters-salesforce.
landingpagegroup groups content by the first path segment, for example /blog.

This lets you measure performance by content type like your blog, and then drill into the specific pages that generate the most leads and revenue.

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