Knowing which TikTok Ads campaigns produce most of your leads and customers helps you decide where to invest. SugarCRM is where your team measures pipeline and revenue.
When you send TikTok Ads data into SugarCRM, you can build reports that show how many leads came from Paid Social, which campaigns generated the most opportunities, which creatives created customers, and more.
In this article, we will walk through how to use Attry to send TikTok Ads data into SugarCRM and show example reports you can run to understand performance.
What is Attry?
Attry is a lightweight script you add to your site. It detects where a visitor came from, groups traffic into clear channels like Paid Social, Paid Search, Organic Search, and stores the data in a cookie so it is not lost as visitors browse.
When a form is submitted, Attry writes the source data into hidden fields and sends it alongside the details the visitor entered. It also captures the first landing page and the page group. If your forms are embedded in iframes, Attry’s iframe adapter injects attribution safely inside the iframe.
4 simple steps to track your TikTok Ad campaigns in SugarCRM
Capturing TikTok Ads data in SugarCRM is simple with Attry. Just follow these steps:
1) Add UTM parameters to your TikTok Ads
Tag your final URLs so each visit carries a consistent source pattern.
https://yourcompany.com/demo?utm_medium=paidsocial&utm_source=tiktok&utm_campaign=brand-awareness-q3&utm_content=creative-a
utm_medium = paidsocialutm_source = tiktokutm_campaign =TikTok campaignutm_content =creative or ad variant
2) Add hidden fields to your forms
Add hidden fields to your lead capture forms so Attry can write attribution on submit.
- Channel
- Channel Drilldown 1
- Channel Drilldown 2
- Channel Drilldown 3
- Channel Drilldown 4
- Landing Page
- Landing Page Group
3) Install Attry on your site
Place your Attry snippet in the <head> so UTMs and click ids are captured before forms load.
4) Attry writes TikTok Ads data into the hidden fields
On submit, Attry injects the full attribution details into hidden fields.
- Channel = Paid Social
- Channel Drilldown 1 = TikTok
- Channel Drilldown 2 = Brand Awareness Q3
- Channel Drilldown 3 = Creative A
- Channel Drilldown 4 = Creative A
- Landing Page = /demo
- Landing Page Group = demo
5) Use the data inside SugarCRM
Once TikTok Ads data is saved with each lead, you can:
- Show attribution on Leads and Opportunities so sales has context.
- Build dashboards that group Opportunities and revenue by campaign and creative.
- Push the data to BI tools like Looker Studio or Google Sheets for analysis.
Why using Attry is better than capturing raw UTM parameters
Captures all traffic
Attry sends attribution for every lead, not just TikTok Ads, so you can see the full picture.
Remembers the data
Attry stores attribution in a cookie so the original source is preserved even if a user browses first.
Provides cleaner data
Attry normalizes inconsistent UTMs so reporting stays tidy over time.
Records landing page data
See which first pages and sections convert most visitors to customers.
Works with iframe forms
If your forms load inside cross-origin iframes, Attry’s iframe adapter injects attribution safely inside the iframe.
Example reports you can create with TikTok Ads data in SugarCRM
- Leads by Channel
Monthly leads by Paid Social, Paid Search, Organic. - Opportunities and Customers by Campaign
Which campaigns create pipeline and customers. - Revenue by Creative
Identify which ad variations generate the most revenue.
Wrap Up
Attry makes it easy to see how many leads and customers you are getting from TikTok Ads, and which campaigns and creatives actually perform.