How to track Microsoft Ads in Freshsales

Freshsales is where your team measures pipeline and revenue. Sending Microsoft Ads data into Freshsales lets you see which campaigns and keywords drive contacts, deals, and customers.

What is Attry?

Attry is a lightweight script that detects traffic sources, stores attribution in a cookie, and writes it to hidden fields on form submit. It also records first landing page and landing page group. For embedded forms, Attry’s iframe adapter injects attribution safely inside the iframe.

4 simple steps

1) Add UTMs to Microsoft Ads

https://yourcompany.com/demo?utm_medium=paidsearch&utm_source=bing&utm_campaign=brand-freshsales&utm_term=crm-consulting&utm_content=creative-a

utm_medium = paidsearch
utm_source = bing
utm_campaign campaign name
utm_term keyword or ad group
utm_content creative

2) Add hidden fields

Channel
Channel Drilldown 1
Channel Drilldown 2
Channel Drilldown 3
Channel Drilldown 4
Landing Page
Landing Page Group

3) Install Attry

Place the snippet in the <head> so UTMs and click ids are captured before forms load.

4) Attry writes data on submit

Channel = Paid Search
Channel Drilldown 1 = Bing
Channel Drilldown 2 = Brand Freshsales
Channel Drilldown 3 = Creative A
Channel Drilldown 4 = Creative A
Landing Page = /demo
Landing Page Group = demo

Use the data in Freshsales

Show attribution on Contacts and Deals.
Dashboards for Deals and revenue by campaign and keyword.
Export to BI tools like Looker Studio or Sheets.

Why Attry over raw UTMs

Captures all traffic, not just ads.
Remembers attribution with a cookie.
Normalizes messy UTMs for stable reporting.
Records landing page and page group.
Works with iframe forms via an adapter.

Example reports

Contacts by Channel
Deals and Customers by Campaign
Revenue by Keyword

Wrap Up

Attry makes it easy to see how many contacts and customers come from Microsoft Ads, and which campaigns and keywords perform.