Knowing which Microsoft Ads campaigns produce most of your leads and customers helps you invest with confidence. Close is where your team measures pipeline and revenue.
When you send Microsoft Ads data into Close, you can build reports that show how many leads came from Paid Search, which campaigns generated the most opportunities, which keywords created customers, and more.
In this article, we will walk through how to use Attry to send Microsoft Ads data into Close and show example reports you can run to understand performance.
What is Attry?
Attry is a lightweight script you add to your site. It detects where a visitor came from, groups traffic into clear channels like Paid Search, Paid Social, Organic Search, and stores the data in a cookie so it is not lost as visitors browse.
When a form is submitted, Attry writes the source data into hidden fields and sends it alongside the details the visitor entered. It also captures the first landing page and the page group. If your forms are embedded in iframes, Attry’s iframe adapter injects attribution safely inside the iframe.
4 simple steps to track your Microsoft Ad campaigns in Close
Capturing Microsoft Ads data in Close is simple with Attry. Just follow these steps:
1) Add UTM parameters to your Microsoft Ads
Tag your final URLs so each visit carries a consistent source pattern.
https://yourcompany.com/demo?utm_medium=paidsearch&utm_source=bing&utm_campaign=brand-close&utm_term=crm-consulting&utm_content=creative-a
utm_medium = paidsearchutm_source = bingutm_campaign =campaign nameutm_term =keyword or ad grouputm_content =creative
2) Add hidden fields to your forms
Add hidden fields to your lead capture forms so Attry can write attribution on submit.
- Channel
- Channel Drilldown 1
- Channel Drilldown 2
- Channel Drilldown 3
- Channel Drilldown 4
- Landing Page
- Landing Page Group
3) Install Attry on your site
Place your Attry snippet in the <head> so UTMs and click ids are captured before forms load.
4) Attry writes Microsoft Ads data into the hidden fields
On submit, Attry injects the full attribution details into hidden fields.
- Channel = Paid Search
- Channel Drilldown 1 = Bing
- Channel Drilldown 2 = Brand Close
- Channel Drilldown 3 = Creative A
- Channel Drilldown 4 = Creative A
- Landing Page = /demo
- Landing Page Group = demo
5) Use the data inside Close
Once Microsoft Ads data is saved with each lead, you can:
- Show attribution on Leads and Opportunities so sales has context.
- Build dashboards that group Opportunities and revenue by campaign and keyword.
- Push the data to BI tools like Looker Studio or Google Sheets for analysis.
Why using Attry is better than capturing raw UTM parameters
Captures all traffic
Attry sends attribution for every lead - not just Microsoft Ads - so you can see the full picture.
Remembers the data
Attry stores attribution in a cookie so the original source is preserved even if a user browses first.
Provides cleaner data
Attry normalizes inconsistent UTMs so reporting stays tidy over time.
Records landing page data
See which first pages and sections convert most visitors to customers.
Works with iframe forms
If your forms load inside cross-origin iframes, Attry’s iframe adapter injects attribution safely inside the iframe.
Example reports you can create with Microsoft Ads data in Close
- Leads by Channel
Monthly leads by Paid Search, Paid Social, Organic. - Opportunities and Customers by Campaign
Which campaigns create pipeline and customers. - Revenue by Keyword
Identify which search terms generate the most revenue.
Wrap Up
Attry makes it easy to see how many leads and customers are coming from Microsoft Ads - and which campaigns and keywords actually perform.