Knowing which Facebook Ads campaigns produce most of your leads and customers helps you decide where to invest. Freshsales is where your team measures pipeline and revenue.
When you send Facebook Ads data into Freshsales, you can build reports that show how many contacts came from Paid Social, which campaigns generated the most deals, which creatives created customers, and more.
In this article, we will walk through how to use Attry to send Facebook Ads data into Freshsales and show example reports you can run to understand performance.
What is Attry?
Attry is a lightweight script you add to your site. It detects where a visitor came from, groups traffic into clear channels like Paid Social, Paid Search, Organic Search, and stores the data in a cookie so it is not lost as visitors browse.
When a form is submitted, Attry writes the source data into hidden fields and sends it alongside the details the visitor entered. It also captures the first landing page and the page group. If your forms are embedded in iframes, Attry’s iframe adapter injects attribution safely inside the iframe.
4 simple steps to track your Facebook Ad campaigns in Freshsales
Capturing Facebook Ads data in Freshsales is simple with Attry. Just follow these steps:
1) Add UTM parameters to your Facebook Ads
Tag your final URLs so each visit carries a consistent source pattern.
https://yourcompany.com/demo?utm_medium=paidsocial&utm_source=facebook&utm_campaign=retargeting-q3&utm_content=creative-a
utm_medium = paidsocialutm_source = facebookutm_campaign =Facebook campaignutm_content =creative or ad variant
2) Add hidden fields to your forms
Add hidden fields to your lead capture forms so Attry can write attribution on submit.
- Channel
- Channel Drilldown 1
- Channel Drilldown 2
- Channel Drilldown 3
- Channel Drilldown 4
- Landing Page
- Landing Page Group
3) Install Attry on your site
Place your Attry snippet in the <head> so UTMs and click ids are captured before forms load.
4) Attry writes Facebook Ads data into the hidden fields
On submit, Attry injects the full attribution details into hidden fields.
- Channel = Paid Social
- Channel Drilldown 1 = Facebook
- Channel Drilldown 2 = Retargeting Q3
- Channel Drilldown 3 = Creative A
- Channel Drilldown 4 = Creative A
- Landing Page = /demo
- Landing Page Group = demo
5) Use the data inside Freshsales
Once Facebook Ads data is saved with each contact, you can:
- Show attribution on Contacts and Deals so sales has context.
- Build dashboards that group Deals and revenue by campaign and creative.
- Push the data to BI tools like Looker Studio or Google Sheets for analysis.
Why using Attry is better than capturing raw UTM parameters
Captures all traffic
Attry sends attribution for every lead - not just Facebook Ads - so you can see the full picture.
Remembers the data
Attry stores attribution in a cookie so the original source is preserved even if a user browses first.
Provides cleaner data
Attry normalizes inconsistent UTMs so reporting stays tidy over time.
Records landing page data
See which first pages and sections convert most visitors to customers.
Works with iframe forms
If your forms load inside cross-origin iframes, Attry’s iframe adapter injects attribution safely inside the iframe.
Example reports you can create with Facebook Ads data in Freshsales
- Contacts by Channel
Monthly contacts by Paid Social, Paid Search, Organic. - Deals and Customers by Campaign
Which campaigns create pipeline and customers. - Revenue by Creative
Identify which ad variations generate the most revenue.
Wrap Up
Attry makes it easy to see how many contacts and customers you are getting from Facebook Ads - and which campaigns and creatives actually perform.