If you cannot connect Twitter Ads to Salesforce with reliable attribution, you cannot scale confidently. Salesforce is the system of record for sales and revenue reporting.
Connecting Twitter Ads to Salesforce with Attry gives every Lead and Opportunity the right source, campaign, and creative so you can build reports that prove what creates customers.
How the connection works
Attry is a lightweight script you add to your site. It detects where a visitor came from, normalizes it into channels like Paid Social, Paid Search, Organic, and stores it in a cookie while they browse. On form submit, Attry writes the attribution into hidden fields so it flows into Salesforce.
4 steps to connect Twitter Ads to Salesforce
1) Tag Twitter Ads final URLs
Use consistent UTMs so Twitter clicks are recognized as Paid Social.
https://yourcompany.com/demo?utm_medium=paidsocial&utm_source=twitter&utm_campaign=brand-us-q3&utm_content=creative-a
2) Add hidden fields to your forms
- Channel
- Channel Drilldown 1
- Channel Drilldown 2
- Channel Drilldown 3
- Channel Drilldown 4
- Landing Page
- Landing Page Group
3) Install the Attry snippet
Place the snippet in <head> so UTMs are captured before forms load.
4) Verify in Salesforce
Submit a test form, then confirm Leads and Opportunities show Channel = Paid Social, Drilldowns for Twitter, Campaign and Creative, plus Landing Page fields.
Example Salesforce reports
- Leads by Channel
Paid Social, Paid Search, Organic over time. - Pipeline and Customers by Campaign
Which Twitter campaigns create Opportunities and Closed Won. - Revenue by Creative
Which ad variations generate the most revenue.
Wrap up
With Attry, connecting Twitter Ads to Salesforce is fast. You get clean attribution on every Lead and reliable reports that guide budget.