If you cannot connect Microsoft Ads to Zoho CRM with reliable attribution, you cannot scale confidently. Zoho CRM is where your team measures pipeline and revenue.
Connecting Microsoft Ads to Zoho CRM with Attry gives every Lead and Deal the right source, campaign, and creative so you can build reports that prove what creates customers.
How the connection works
Attry is a lightweight script you add to your site. It detects where a visitor came from, normalizes it into channels like Paid Search, Paid Social, Organic, and stores it in a cookie while they browse. On form submit, Attry writes the attribution into hidden fields so it flows into Zoho CRM.
4 steps to connect Microsoft Ads to Zoho CRM
1) Tag Microsoft Ads final URLs
Use consistent UTMs so Microsoft Ads clicks are recognized as Paid Search.
https://yourcompany.com/consultation?utm_medium=paidsearch&utm_source=microsoft&utm_campaign=brand-us-q3&utm_content=creative-a
2) Add hidden fields to your forms
- Channel
- Channel Drilldown 1
- Channel Drilldown 2
- Channel Drilldown 3
- Channel Drilldown 4
- Landing Page
- Landing Page Group
3) Install the Attry snippet
Place the snippet in <head> so UTMs and msclkid are captured before forms load.
4) Verify in Zoho CRM
Submit a test form, then confirm Leads and Deals show Channel = Paid Search, Drilldowns for Microsoft, Campaign and Creative, plus Landing Page fields.
Example Zoho CRM reports
- Leads by Channel
Paid Search, Paid Social, Organic over time. - Deals and Customers by Campaign
Which Microsoft Ads campaigns create pipeline and customers. - Revenue by Creative
Which ad variations generate the most revenue.
Wrap up
With Attry, connecting Microsoft Ads to Zoho CRM is fast. You get clean attribution on every Lead and reliable reports that guide budget.