If you cannot connect Google Ads to Nutshell with reliable attribution, you cannot scale confidently. Nutshell is where your team measures pipeline and revenue.
Connecting Google Ads to Nutshell with Attry gives every Lead and Opportunity the right source, campaign, and creative so you can build reports that prove what creates customers.
How the connection works
Attry is a lightweight script you add to your site. It detects where a visitor came from, normalizes it into channels like Paid Search, Paid Social, Organic, and stores it in a cookie while they browse. On form submit, Attry writes the attribution into hidden fields so it flows into Nutshell.
4 steps to connect Google Ads to Nutshell
1) Tag Google Ads final URLs
Use consistent UTMs so Google Ads clicks are recognized as Paid Search.
https://yourcompany.com/demo?utm_medium=paidsearch&utm_source=google&utm_campaign=brand-us-q3&utm_content=creative-a
2) Add hidden fields to your forms
- Channel
- Channel Drilldown 1
- Channel Drilldown 2
- Channel Drilldown 3
- Channel Drilldown 4
- Landing Page
- Landing Page Group
3) Install the Attry snippet
Place the snippet in <head> so UTMs and gclid are captured before forms load.
4) Verify in Nutshell
Submit a test form, then confirm People and Leads show Channel = Paid Search, Drilldowns for Google, Campaign and Creative, plus Landing Page fields.
Example Nutshell reports
- Leads by Channel
Paid Search, Paid Social, Organic over time. - Pipeline and Customers by Campaign
Which Google Ads campaigns create Opportunities and Closed Won. - Revenue by Creative
Which ad variations generate the most revenue.
Wrap up
With Attry, connecting Google Ads to Nutshell is fast. You get clean attribution on every Lead and reliable reports that guide budget.