If you cannot connect Google Ads to Keap with reliable attribution, you cannot scale confidently. Keap is where your team measures sales and revenue.
Connecting Google Ads to Keap with Attry gives every Contact the right source, campaign, and creative so you can build reports that prove what creates customers.
How the connection works
Attry is a lightweight script you add to your site. It detects where a visitor came from, normalizes it into channels like Paid Search, Paid Social, Organic, and stores it in a cookie while they browse. On form submit, Attry writes the attribution into hidden fields so it flows into Keap.
4 steps to connect Google Ads to Keap
1) Tag Google Ads final URLs
Use consistent UTMs so Google Ads clicks are recognized as Paid Search.
https://yourcompany.com/consult?utm_medium=paidsearch&utm_source=google&utm_campaign=brand-us-q3&utm_content=creative-a
2) Add hidden fields to your Keap forms
- Channel
- Channel Drilldown 1
- Channel Drilldown 2
- Channel Drilldown 3
- Channel Drilldown 4
- Landing Page
- Landing Page Group
3) Install the Attry snippet
Place the snippet in <head> so UTMs and gclid are captured before forms load.
4) Verify in Keap
Submit a test form, then confirm Contacts in Keap show Channel = Paid Search, Drilldowns for Google, Campaign and Creative, plus Landing Page fields.
Example Keap reports
- Contacts by Channel
Paid Search, Paid Social, Organic over time. - Sales and Customers by Campaign
Which Google Ads campaigns create customers. - Revenue by Creative
Which ad variations generate the most revenue.
Wrap up
With Attry, connecting Google Ads to Keap is fast. You get clean attribution on every Contact and reliable reports that guide your budget.