How to attribute Snapchat Ads in Nutshell

If you cannot tie Snapchat Ads spend to pipeline and Closed Won in Nutshell, you cannot scale confidently. Nutshell is where your team measures pipeline and revenue.

When you attribute Snapchat Ads in Nutshell, you can connect every Lead and Opportunity back to the original campaign and creative, compare ROAS by campaign, and prove what creates customers.

In this article, we will show how to use Attry to attribute Snapchat Ads in Nutshell and which reports to build for a complete picture of performance.

What is Attry?

Attry is a lightweight script you add to your site. It detects where a visitor came from, normalizes it into channels like Paid Social, Paid Search, Organic Search, and stores the data in a cookie while the visitor browses.

On form submit, Attry writes the attribution into hidden fields so it travels with the Lead into Nutshell. It also records the first landing page and landing page group. If your forms are inside iframes, Attry's iframe adapter safely injects attribution inside the iframe.

4 steps to attribute Snapchat Ads in Nutshell

Attributing Snapchat Ads in Nutshell is simple with Attry. Follow these steps:

1) Add UTM parameters to your Snapchat Ads

Tag your final URLs consistently so each visit includes a clean source pattern.

https://yourcompany.com/demo?utm_medium=paidsocial&utm_source=snapchat&utm_campaign=brand-us-q3&utm_content=creative-a

utm_medium = paidsocial
utm_source = snapchat
utm_campaign = campaign name
utm_content = creative

2) Add hidden fields to your forms

Add hidden fields so Attry can write attribution on submit.

Channel
Channel Drilldown 1
Channel Drilldown 2
Channel Drilldown 3
Channel Drilldown 4
Landing Page
Landing Page Group

3) Install Attry on your site

Place the Attry snippet in the <head> so UTMs are captured before forms load.

4) Attry writes Snapchat Ads data into the hidden fields

On submit, Attry injects the full attribution:

Channel = Paid Social
Channel Drilldown 1 = Snapchat
Channel Drilldown 2 = Brand US Q3
Channel Drilldown 3 = Creative A
Channel Drilldown 4 = Creative A
Landing Page = /demo
Landing Page Group = demo

5) Use the data inside Nutshell

Once attribution is saved on each Lead, you can:

Show attribution on People and Leads so sales sees context for every inquiry.
Build dashboards that group Opportunities and revenue by campaign and creative.
Compare CPL, CPP, and ROAS by campaign to reallocate budget.

Why Attry beats raw UTM capture

All traffic

Attry captures attribution for every lead, not just Snapchat Ads, so you can see the full picture.

Memory

Attry stores attribution in a cookie so the original source survives browsing.

Normalization

Attry cleans inconsistent UTMs so your reports stay tidy and comparable.

Landing pages

See which first pages and sections turn visitors into customers.

Example Nutshell reports

Leads by Channel
Monthly leads by Paid Social, Paid Search, Organic.
Pipeline and Customers by Campaign
Which campaigns create Opportunities and Closed Won.
Revenue by Creative
Which ad variations generate the most revenue.

Wrap Up

With Attry, you can attribute Snapchat Ads to pipeline and revenue in Nutshell and scale campaigns with confidence.